Sales Modeling
View comprehensive metrics about your sales performance and customer analytics
Why we built and additional section?
Competitive Analysis: Customer-Tracker Segmentation Understand customer value by acquisition source.
Unlike most analytics tools, this feature connects the source of customer acquisition to their lifetime value (LTV). It fills the gap left by:
- Shopify Analytics – shows traffic sources but not individual customer performance
- Google Analytics – shows acquisition but not LTV by source
- Meta Ads – shows conversions but not long-term value by campaign
Your Advantage:
Track which campaigns bring not just conversions—but your most valuable customers over time.
Key Insights Unlocked:
- Which campaign brought your highest-LTV customers?
- What’s the real ROI of each marketing channel?
- Should you invest in Campaign A (low conversions, high LTV) or B (high conversions, low LTV)?
Business Impact:
- Bridges the attribution gap: Move beyond last-click to lifetime attribution
- Improves ad spend: Reallocate budget toward high-value channels
- Enables smarter segmentation: Target customers by acquisition source and lifetime value
| Feature | Description |
|---|---|
| Total Revenue | Total revenue from all customers |
| Average Order Value | Average value per order |
| Customer Base | Unique customer count |
| Total Orders | Total number of orders |
| Create Goals | Create a New Sales Goal or KPI Target |
| Export Data | Export Analytcs Data (CSV or Excel) |
Total Revenue:
Sum of all revenue generated from customers across all orders Aggregates the totalRevenue
field from all customer analytics records.
Total Revenue = Σ(customer.totalRevenue for all customers)
Average Order Value (AOV)
Mean monetary value per order across all transactions.
Total revenue divided by total number of orders
Custome Base
Total count of unique customers in the analytics dataset.
Customer Base = Count of customerAnalytics records
Total Orders
Sum of all orders placed across all customers.
Total Orders = Σ(customer.totalOrders for all customers)
Create Goal
Define a new sales goal or key performance indicator (KPI) to measure the success of your marketing or sales strategy. Set a target using just the essential parameters—such as metric, value, and timeframe—and monitor how your store performs over time.
Sales Goals & Targets
Track progress towards your sales objectives and performance targets.
Monitor all ongoing sales goals and KPIs in one place. This section helps you track performance in real time, filter by goal type or priority, and export data for reporting or review.
Customer Analytics
Gain detailed insights into customer behavior, segments, and purchasing patterns.
Get a clear view of customer behavior, segments, and purchasing trends to make smarter decisions. Quickly identify high-value customers, assess segment performance, and spot recent activity that can shape your next strategy.
Use the searchable and sortable table to explore key metrics like customer email, segment, total revenue, total orders, average order value (AOV), and last order date. You can easily export customer segments for further analysis—and soon, integrate directly with Klaviyo to launch targeted campaigns.